But no matter what customer profile you're dealing with, or what their point of entry is, there are still some basic, overarching stages of the customer journey. Looking at the examples above, it should be clear that each user journey is unique. It also includes the use of your website, the availability of information, the quality of images of the product in question, and so on. A more in-depth example would include online searches for information, asking a store employee for information, looking up reviews, comparing the competition, and more. These are quite fast and simple examples of the user's journey.
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